Everyone Has a La La Land: Exploring imagination

Sandeep Dutta

Qualitative research pointing towards the relationship between imaginary worlds and eventual consumption.

The power of imagination, escapism and daydreaming

Imagination—which as a concept can arguably be traced back to Aristotle's notion of Phantasia(i.e., mental images) and its Latin translation, imagination—has been historically viewed as having an important role in all forms of thinking. Scholars dating back to antiquity have sought to understand how people who tend to daydream, use their imaginations to manifest the imaginary. Daydreaming is a very common phenomenon people indulge in; it is the imagined world of ordinary people. It is a short-term detachment and/or escapism from one's immediate surroundings, during which a person's contact with reality...

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