Everest: Adventure with AI

Ford Everest, an SUV, launched a campaign in Vietnam using AI to become the top SUV in the segment.

Campaign details

Brand: EverestBrand owner: FordLead agency: Mindshare VietnamContributing agency: Mindshare, BBDO, GTBCountry: VietnamIndustries: SUVs, 4x4sMedia channels:Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic...

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