Everest: Adventure with AI

Kirsty Toomer, Trang Le, Thai Nguyen, Ai LeKim

Ford Everest, an SUV, launched a campaign in Vietnam using AI to become the top SUV in the segment.

Campaign details

Brand: EverestBrand owner: FordLead agency: Mindshare VietnamContributing agency: Mindshare, BBDO, GTBCountry: VietnamIndustries: SUVs, 4x4sMedia channels: Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Search marketing, Social media, Television, Voice, Chatbots, Websites & micrositesBudget: 1 - 3 million

Executive summary

Ford Everest achieved its greatest ambition by overcoming their formidable competition to become the number #1 SUV in Vietnam in early 2021. Inspired by the DNA of their founder, and his relentless pursuit of innovation, the plan that catapulted Ford...

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