Your algorithm is showing: why trust matters in a post-truth world

Brands need to react to a post-truth world, but in doing so must recognise their role in creating it - trust can only be regained through transparency, consumer control, and business with a human face.

If you owned a footwear store and someone browsed and left without buying anything, you wouldn't run down the street waving a pair of shoes at them and entreating them to think again. So why do marketers think such behaviour is acceptable online? Consumers...

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