If you owned a footwear store and someone browsed and left without buying anything, you wouldn't run down the street waving a pair of shoes at them and entreating them to think again. So why do marketers think such behaviour is acceptable online? Consumers are all too familiar with the experience of being followed around the internet with ads for products or services they've either already bought or have shown a passing interest in - something that can also be a potential source of embarrassment depending on their browsing habits. Or, as one speaker at ad:tech London (London, November 2017)...
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