William Grant’s data-driven distillery attracts a new whisky drinker

Looks at how distiller William Grant created and marketed a new whisky brand.

“This is going to freak out the whisky traditionalists,” was the initial verdict when a recent marketing campaign was proposed at William Grant & Sons. And how!  The notion of a data-driven distillery – and the marketing behind the new Ailsa...

Not a subscriber?

Schedule your live demo with our team today