William Grant’s data-driven distillery attracts a new whisky drinker

Looks at how distiller William Grant created and marketed a new whisky brand.

“This is going to freak out the whisky traditionalists,” was the initial verdict when a recent marketing campaign was proposed at William Grant & Sons. And how!  The notion of a data-driven distillery – and the marketing behind the new Ailsa

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands