Quibi is a streaming venture that wants to transform how people consume video on their cellphones.
The platform, which is set to launch in April 2020, boasts unrivaled star power in the C-Suite. Jeffrey Katzenberg – a titan in the movie business whose leadership roles include stints at DreamWorks, The Walt Disney Co., and Paramount Pictures – is its founder/chairman. And Meg Whitman, a tech maven who previously held top positions at e-commerce site eBay and tech manufacturer HP, is Quibi’s big-name CEO.
A core underlying principle for Quibi – short for “quick bites” – is that every installment of its content will be divided into intervals of less than ten minutes. Why? Because it marries up with the lifestyles of 25–35-year-olds, who are generally time poor, and thus enjoy watching short-form material during brief gaps in their schedule.