L'Oréal’s e-commerce strategy relies on finding partners that can provide its beauty products with exactly the right look and feel online.

Antoine Borde, L'Oréal’s global e-commerce acceleration director, believes that working with digital retailers is generally a better means to that end, rather than attempting to tackle digital channels alone. The inherent cost and complexities that result from selling products to consumers without the presence of a middleman, he explained, can be daunting.

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Antoine Borde, global e-commerce acceleration director, L'Oréal