Why the advertising-agency business is bleeding talent

Geoffrey Precourt

In 2015, advertising agencies experienced a 25% global net "talent" loss. Moreover, the turnover for agencies has steadily increased – 10% year-over-year – when staffing is compared to "competitive" industries.

These findings are a slice of a massive LinkedIn study that began with the seven million site registrants who changed jobs in 2014, and was further refined to a survey of 10,536 people who self-reported a new position between December 2014 and March 2015.

And digging down into the results of that research, LinkedIn found that the reasons people leave (or don't join) the advertising industry are both practical and cultural in nature.

From a purely pragmatic perspective, LinkedIn cited a $45,000 pay gap between people who were hired by technology-related enterprises and ad agencies.