Why going in-house might kill your agency career (and why that’s a good thing)

Joining an in-house team can offer creative minds the freedom they need to solve problems and do good work, according to Dollar Shave Club ECD and ex-agency veteran Matt Knapp.

In October 2018, an Association of National Advertisers survey revealed that 78 percent of brand marketers had some form of in-house operation, compared to just 58 percent in 2013. The report, The Continued Rise of In-House Agencies, claimed that close...

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