Where AB InBev's physical meets digital

Geoffrey Precourt

To discover why Anheuser-Busch InBev relies so heavily on Intersection to build its out-of-home sales, Google.com is a smart place to start.

Intersection, a search reveals, is owned by a consortium led by Sidewalk Labs, an Alphabet company. So, by simple definition, Intersection is a distant (though much smaller) Google sister company.

Dig deeper, and you discover that Intersection calls itself "the largest municipal media company in the US." And, if that's unclear, read on: "Intersection partners with municipal authorities in the country's top markets to help cities thrive. With initiatives like LinkNYC, we work with cities to transform the customer experience, improve operations, and drive new revenue."