WARC celebrates effective advertising and has thousands of case studies showing how brands have done that over the years. And it’s often said that a similar database of mistakes would be equally useful – educating people in the traps to a for advertising, we have to make do with picking over the trade press and the occasional book from a retired practitioner. Or events like that organised by adam&eveDDB as part of IPA Effweek (London, October 2018), where chief strategy officer David Golding and head of effectiveness Les Binet teamed up to highlight a few common mistakes they’ve observed and to confess to some of their own less-than-glorious moments.
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