Why it matters
A strange and esoteric technology – blockchain – encroached further into the mainstream in March with the sale of an NFT artwork for over $60 million. New platforms and greater accessibility are now opening up this marketplace with major implications for both creators and brands as the NFT conversation shifts from finance to membership.
Takeaways
- Key to understanding the technology is the idea of a smart contract that can ensure authorship and ownership of a digital asset in perpetuity.
- While they began as collectibles – a potent market in itself – their potential stretches out to events,...