In the aftermath of the 2016 US presidential election, and the first few months of the Trump presidency, it is worth remembering the certainty with which most media outlets believed the 45th US President would be Hillary Clinton. Twelve months out, t still put Clinton's chances of winning at 71.4%.
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.