What a galactico does at home: Real Madrid looks to its transformed future

Real Madrid has, like many other football clubs, seen its on-field operations stopped and replaced with digital work – this piece explores what it did and where it plans to go.

Why it matters

One of the biggest, richest football clubs in the world, Real Madrid’s activity in lockdown and ahead of live football’s return shows some of the deeper trends in the world of football and how transformation is as much a business of making...