Westpac targets Australia's millennials with content marketing

Brooke Hemphill

The article outlines how Westpac, Australia’s oldest bank, is targeting millennial customers with content marketing.

Westpac targets Australia's millennials with content marketing

Brooke Hemphill

Few sectors are being disrupted by the millennial tide like financial services, and Westpac – one of Australia's biggest banks – is determined not to be left out at sea.

Millennials represent the top–line of sustainable customer revenue growth going forward, with KPMG research finding 86% of global CEOs, and 79% of Australian CEOs, are most concerned about how millennials' differing behaviours are going to impact their businesses in the future.

"(Millennials) have an extraordinary amount of buying power in the economy," said Ash Gray, head of youth and millennials at...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands