Westin Grand Cayman goes lo-fi

Reed Karaim

The Westin Grand Cayman holiday resort successfully employed low-cost, self-made ads to dramatically improve the results of its digital marketing.

The Westin Grand Cayman Seven Mile Beach Resort is the kind of high-end vacation spot that seems to promise a perfect stay in paradise.

But Marc Babin, marketing manager at the Pyramid Hotel Group – the owner of the Westin Grand Cayman, and who previously served as the social media manager for the Westin Grand Cayman and Sunshine Suites Resort – built a successful social media model by steering away from the perfect.

The operating principle for a video blog and the Westin Grand Cayman’s video Facebook ads, Babin told delegates at the Digital Summit Phoenix 2018, is to embrace...

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