Wells Fargo builds total-market insights

Geoffrey Precourt
Warc

A series of maps tells a story for Jamie Moldafsky, cmo of Wells Fargo, the San Francisco-based multinational banking and financial-services holding company.

According to the 2010 US Census, there are 25 "majority-minority" cities in America – that is, urban areas of at least 500,000 people where the number of non-Hispanic white residents is less than the number of what once were referred to as "minority" populations.

San Francisco
San Jose
Los Angeles
San Diego
Phoenix
El Paso
San Antonio
Dallas
Houston
New Orleans
Tampa
Washington D.C.
Chicago

What else does this article talk about?

  • Ethnic & minority groups
  • Brand positioning
  • Banks
  • United States

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