Walgreens evolves the “last mile” into a powerful driver of shopper marketing

Walgreens, the pharmacy retail chain, is innovating around "last-mile" delivery to create a powerful new mode of engagement with consumers.

Walgreens, the pharmacy retail chain, has long premised its consumer advantage on the unique mix of proximity and convenience offered by its physical stores.

Today, however, the Deerfield, Illinois-based company is looking to smarter solutions – from on-demand delivery to autonomous drones – as it aims to meet evolving shopper needs.

Changing consumer needs and expectations, he explained, mean the “last mile” is not a single catch-all idea, but an increasingly individualized proposition. “The key is last-mile portfolio solutions as diverse as the customer journeys that you have in your own business or product or service,” said Mehra.

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