Volvo drives record sales in Brazil with a transformed marketing model

Volvo, the automaker, has generated record sales in Brazil through transforming various core elements of its strategy.

Volvo has driven record-breaking success in Brazil through a multi-year brand transformation.

The headline results show that the auto marque has kicked into a higher gear: last year, it logged 96% sales growth, to 6,836 units, a new record for the brand in Brazil. Its share in the country’s premium segment also stood at 13.9% in 2018, and is

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