Visa taps the power of sensory branding

Visa, the payments company, is using sensory branding to reach consumers in new ways.

Visa faces a major point-of-sale marketing challenge as more transactions are completed using smartphones rather than plastic cards.

Kimberly Kadlec, SVP, Visa

The brand’s logo currently is featured on 3.3 billion cards around the world, and subs

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands