Verizon and Ericsson are pooling the insights and muscle that support their very different brands to champion new 5G services they jointly are bringing to business-to-business customers.
To date, Verizon has already introduced 5G connectivity – forecast to operate at speeds ten times faster than today’s 4G offerings – in cities like Atlanta, Detroit and Washington, DC, with Boston, Cleveland and San Diego among the metropolitan centers set to join that list this year. And Ericsson is providing key elements of behind-the-scenes technology for this innovative network.
Their affiliation extends into the marketing arena, too, as they have worked together on:
- Website proposition
- Digital content
- In-person events
- Marketing campaigns
- Internal communications