An obsession among marketers with what can be measured is leading to a dangerous artifice of certainty and a mistaken belief that martech provides magical solutions to brands’ problems.
That’s the view of Tricia Wang, who describes herself...
An obsession among marketers with what can be measured is leading to a dangerous artifice of certainty and a mistaken belief that martech provides magical solutions to brands’ problems.
That’s the view of Tricia Wang, who describes herself...
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