United Healthcare injects humor into healthcare marketing

This event report details how United Healthcare, the healthcare provider, has used humor to engage with its target audience in new ways.

United Healthcare's engagement strategy, in large part, rests on tickling the funny bone of consumers.

Since 2015, the Minnetonka, Minnesota-based healthcare company's "Ways In" program – the first brand campaign in the organization's 40-year history – has featured a series of light-hearted TV spots, each of which is premised around a humo

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