Unilever’s Weed pin points digital-marketing painpoints

As one of the world’s biggest advertisers, Unilever, the FMCG manufacturer, has invested considerable time and energy into tackling painpoints in the digital ecosystem.

Keith Weed has a warning for any marketers who believe they are mastering digital communications – or, indeed, that solving disputes around topics like brand safety and data privacy will be a long-term panacea.

“I think what we're going to see in five years is something that's going to make life a lot more difficult than the debate we're having right now,” he told delegates at the 2018 Cannes Lions International Festival of Creativity.

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