Unilever's eight tips for "method innovation"
Marie Wolfe, Consumer & Markets Insights Director of Research Innovation at Unilever, says her job brief is simple: "Change the industry."
"We've been using Likert scales, focus groups, and...
Unilever's eight tips for "method innovation"
This event report explains how Unilever, the FMCG group, has partnered with various startups to gain deeper consumer insights.
