Unilever's eight tips for "method innovation"

This event report explains how Unilever, the FMCG group, has partnered with various startups to gain deeper consumer insights.

Unilever's eight tips for "method innovation"

Ben DeJarnette

Marie Wolfe, Consumer & Markets Insights Director of Research Innovation at Unilever, says her job brief is simple: "Change the industry."

"We've been using Likert scales, focus groups, and many of the same methodologies for 40 years now," Wolfe told delegates at the 2016 New Face of Consumer Insights conference held by the Institute for International Research (IIR) in Marina del Rey, C