Unilever's eight tips for "method innovation"
Marie Wolfe, Consumer & Markets Insights Director of Research Innovation at Unilever, says her job brief is simple: "Change the industry."
"We've been using Likert scales, focus groups, and...
Marie Wolfe, Consumer & Markets Insights Director of Research Innovation at Unilever, says her job brief is simple: "Change the industry."
"We've been using Likert scales, focus groups, and...
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