Tommy Hilfiger learns to move in real time

This event report covers how Tommy Hilfiger, the fashion brand, has adopted a real-time ethos in building its brand and business.

Earlier this year, the marketers at Tommy Hilfiger created their own spin on a pop-up store: They invited 2,000 consumers to a fashion show on Venice Beach, Los Angeles, and let them instantly purchase any item that caught their eye as its models tra

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