Tobaccowala: Three hard truths for agencies

Agencies are facing major challenges as industry disruption and budget shifts put pressure on old business models, but also have significant opportunities in the digital age.

Rishad Tobaccowala has a dire prediction for adherents to the traditional advertising playbook.

“I believe that our industry is in a long-term secular decline,” he warned at the 2017 Strategy Festival, an event organized by the 4A’s (American Association of Advertising Agencies).

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