Tips and tricks of Snapchat audience engagement

Geoffrey Precourt

This event report provides tips for marketers seeking to engage consumers on Snapchat, the mobile messaging app.

Mobile audiences
Snapchat
Social media audiences
Social media effectiveness
United States

Tips and tricks of Snapchat audience engagement

Technology is grounded in data, and Imran Khan – Chief Strategy Office at Snap Inc., the parent company of messaging app Snapchat – brought a passel of factoids to the stage of the Interactive Advertising Bureau's (IAB) 2017 Annual Leader

His data-driven insights included:

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