Tips and tricks of Snapchat audience engagement

This event report provides tips for marketers seeking to engage consumers on Snapchat, the mobile messaging app.

Tips and tricks of Snapchat audience engagement

Geoffrey Precourt Warc

Technology is grounded in data, and Imran Khan – Chief Strategy Office at Snap Inc., the parent company of messaging app Snapchat – brought a passel of factoids to the stage of the Interactive Advertising Bureau's (IAB) 2017 Annual Leader

His data-driven insights included: