Tinder encourages consumers to "swipe right" for brands
Stephen Whiteside Warc
Tinder's mobile app has revolutionised digital dating – and the company now believes it can play cupid for brands and consumers, too.
Its matchmaking service – launched in 2012 and owned by IAC/InterActiveCorp – employs a simple formula for flirting and finding romance. Each user sees a photo stream of nearby members who meet their preferences, and then either: