Three 5G marketing predictions from Qualcomm

As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.

“5G is going to be more profound, and have a far bigger impact, than any previous G transition,” Penny Baldwin, Qualcomm’s CMO, told delegates at Incite Group’s 2019 Brand Marketing Summit in San Francisco.

The latest generation of networks and devices have the potential to operate significantly faster – think, ten times quicker – than 4G cellular, according to industry estimates, with a much broader bandwidth meaning they can handle exponen

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands