“5G is going to be more profound, and have a far bigger impact, than any previous G transition,” Penny Baldwin, Qualcomm’s CMO, told delegates at Incite Group’s 2019 Brand Marketing Summit in San Francisco.

The latest generation of networks and devices have the potential to operate significantly faster – think, ten times quicker – than 4G cellular, according to industry estimates, with a much broader bandwidth meaning they can handle exponentially more data.

“The network capacity for an operator such as a Verizon, a Sprint, is going to expand 100-fold,” Baldwin said.

5G also promises to dramatically reduce “latency”, the delay between data being sent and received from devices, enabling nearly instantaneous communication, and, in turn, the more widespread use of virtual reality (VR) and augmented reality (AR).