How far will a brand go to attract attention? Bud Light, the Anheuser-Busch-owned beer, took its experiential marketing to new heights – and hues – in September 2014, when it literally painted an entire Colorado town Bud Light blue for an...
This Bud Light’s blue UX
This event report recounts how Bud Light, the beer brand, used experiential marketing to attract millennial consumers.
