This Bud Light’s blue UX

This event report recounts how Bud Light, the beer brand, used experiential marketing to attract millennial consumers.

How far will a brand go to attract attention? Bud Light, the Anheuser-Busch-owned beer, took its experiential marketing to new heights – and hues – in September 2014, when it literally painted an entire Colorado town Bud Light blue for an...