ThirdLove fashions itself as “the fastest growing and most disruptive brand in the lingerie industry.”
Within the even larger realm of youthful direct brands, it also has distinguished itself as a crossover product that has moved away from online-all-the-time marketing to mainstream-media exposure.
“Television is definitely a growing channel for us,” Heidi Zak, ThirdLove’s co-founder/co-CEO, told delegates at the Interactive Advertising Bureau’s (IAB) 2019 Annual Leadership Meeting (ALM).
“There’s something physical about TV ... Something physical that someone touches. In some ways, it's just more real.”