ThirdLove: A bra brand built on 600 million datapoints

ThirdLove, a bra and underwear brand, has tapped the power of digital data in an attempt to disrupt an entire category.

ThirdLove, an online bra and underwear retailer, draws on a mass of precise numbers to understand the most personal and intimate of products.

“We use data to connect with our customers, create better experiences, and, ultimately, create a better...