The value of loyalty: How Qantas and Bookworld built profitable businesses

This event report looks at how two different companies have successfully utilised loyalty programs to acquire customers and increase profitability.

The value of loyalty: How Qantas and Bookworld built profitable businesses

Andrea Sophocleous

From customer acquisition to customer retention and the cultivating of brand advocates in between, a good loyalty program can have a huge impact on a company's bottom line as two of the best in the business demonstrated at the ad:tech conference held

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