Just a few months after Accenture Interactive bought the independent creative agency Droga5, the consultancy has started working jointly with its new acquisition on brands like Harley Davidson, and on a global deal with Facebook.
At Cannes Lions 2019,...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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