The rise of the super-app: GO-JEK eyes payments and services domination

Low Lai Chow

GO-JEK, originally a ride-hailing app and now a service delivery app, has re-imagined the provision of micro-services in key South East Asian markets.

GO-JEK is known as a super app on its home turf of Indonesia, where users can obtain anything from medicine to a massage right to their doorstep.

What’s less known, however, is that this super app is only one within a “constellation of super apps”, as Aldi Haryopratomo, CEO of GO-PAY, termed it recently at an event in Singapore.

“From the very beginning, we were trying to solve a holistic consumer problem: the user problem, the driver problem,” he explained at the Money 20/20 Asia conference why there are separate super apps, too, for the GO-JEK drivers as...

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