The future of TV? It’ll be ad-funded, stupid

New entrants into global TV, including Google, Apple and Amazon, are likely to adopt ad-funded models to recoup the huge costs associated with content creation and rights procurement.

Television is in the midst of a seismic structural realignment. AT&T last year spent the princely sum of $85 billion on acquiring Time Warner. In Europe, Comcast outbid Fox – newly part of the Disney empire – to purchase Sky. Rumours .

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