The case for conversational commerce: How L’Oréal chats with Vietnam

Conversational commerce, or c-commerce, is emerging a key opportunity for brands to engage and connect with consumers in APAC.

Conversational commerce (c-commerce) is on the rise and this new variant of e-commerce looks set to grow with the popularity of messaging.

“We are seeing this shift to messaging play out across all our platforms with over a hundred billion messages be

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands