The Campbell Soup Co. gets a taste for AI-powered advertising

The Campbell Soup Co., the food company, has seen powerful results through crafting ads that are powered by Watson, IBM's artificial-intelligence (AI) platform.

In late 2017, The Campbell Soup Co. partnered with Watson, IBM's artificial-intelligence (AI) platform, to launch the second phase of a digital-advertising campaign aimed at assisting consumers in deciding what they should eat for dinner.

More specifically, the program presented customized recipe suggestions depending on the ingredients a person has at hand. The , a property owned by IBM. And by tapping climatic cues – for instance, cold days in Florida or snowstorms in Chicago – it distributed messages at the right time to recipients in the right location.

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