System1 recommends creative, life-enriching ads during a time of crisis

Research firm System1 has taken a deep dive into advertising effectiveness during the COVID-19 pandemic in order to understand which types of commercials are effective.

As the COVID-19 pandemic moves into the summer season, marketers looking to connect with their target audiences need to consider ways to demonstrate how they “are enabling life to continue – and enriching life.”

That was the advice given to brands by Orlando...

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