Surviving the Cloudburst: how marketers can take on the tech giants

Discusses the idea of 'Cloudburst', the collision of dominant systems in information, commerce, devices and communication, and what marketers need to do in order to battle it.

The changes the industry is now witnessing have the potential to “reshape the ecosystem and create, possibly, a new paradigm,” Constantine Kamaras, chairman of the board of directors, IAB Europe, told the IAB Europe Interact conference (M

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