The UK’s supermarkets have generally emerged from the initial COVID-19 period with their reputations enhanced, as they shored up their supply chains, responded to outbreaks of panic-buying and beefed up their online shopping offer. They also won approval by setting aside shopping times for NHS staff and vulnerable people and by striking the right tone in their messaging.
Now they face a new challenge as guardians of trust in the new food order that is looming in a UK which, at the time of writing, has yet to come to any firm conclusions on its post-Brexit trading relationship with the...