Strategic insights into Gen Alpha from Beano.com

The Beano, the venerable British kids’ comic turned multimedia content company, has launched a brand consultancy; here it shares five strategic insights for engaging with Generation Alpha.

The Beano is an old institution for young kids. Founded in 1938, the business began as a comic book, and has continued to sell impressively well into the digital age. At the same time, it has grown and metamorphosed into a digital product, a reaction...