Storytelling keep Levi's at the "center of culture"

This article demonstrates how Levi's, the fashion brand, leverages storytelling to remain at the forefront of culture.

"Everyone has a story about Levi's," Jennifer Sey, Global CMO of the San Francisco-based denim brand, told delegates at the Advertising Research Foundation's (ARF) 2017 Annual Conference.

"It's usually a story from when they were young. They want to tell...

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