Storytelling across digital platforms: Microsoft and online innovation

David Tiltman

In this report from Spikes Asia 2011, Microsoft's Stephen Kim posited that digital platforms have provided a new space to tell stories and new opportunities for marketers, but it is taking time for marketers to adapt the way they think about communications.

Storytelling across digital platforms: Microsoft and online innovation

David TiltmanWarc

Digital storytelling still has to catch up with digital technology. That was the message from Microsoft's Stephen Kim, speaking at Spikes Asia (both in a presentation...

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