Smiley face, thumbs up: MillerCoors taps the power of emojis

This event report outlines how MillerCoors, the brewing group, successfully used branded emojis as a marketing medium for its Miller Lite and Coors Light beers.

Smiley face, thumbs up: MillerCoors taps the power of emojis

Stephen WhitesideWarc

Emojis have rapidly become a mobile-messaging phenomenon.

These pictographic images – ranging from smiley faces and thumbs up symbols to baseballs and slices of pizza...

Not a subscriber?

Schedule your live demo with our team today