Smiley face, thumbs up: MillerCoors taps the power of emojis

This event report outlines how MillerCoors, the brewing group, successfully used branded emojis as a marketing medium for its Miller Lite and Coors Light beers.

Smiley face, thumbs up: MillerCoors taps the power of emojis

Stephen Whiteside Warc

Emojis have rapidly become a mobile-messaging phenomenon.

These pictographic images – ranging from smiley faces and thumbs up symbols to baseballs and slices of piz

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