Six strategies to overcome consumer apathy in China

Chinese consumers are bombarded with advertising and are tuning it out – here’s six strategies to ensure your brand’s message cuts through the clutter.

The advertising landscape in China is “loud”, according to Sami Wong, research director of APAC for morphological research firm Concept M.

“People are pretty much bombarded by all the different kinds of advertising campaigns with posters and print ads shouting out loud… They actually get into a very numb state of mind when they are faced with all this information.”

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